Be the companythe AIrecommends.
Be the companythe AIrecommends.
Buyers are already asking AI who to trust. Find out what it says about you.
A free AI Visibility Score, no card and no call. Or see exactly what working with us costs.
Built with founders across
Every unicorn once started in a studio.
A few people, and one relentless idea.
But buyers no longer search. They ask.
And if the answer never names you, you do not exist.
Let us make you the one it recommends.
Every month, globally
new companies launch with no effective go-to-market plan.
new Indian startups do exactly the same, every month.
the real reason startups fail is go-to-market, not product.
Estimates derived from DPIIT registration data and published startup failure-cause statistics.
The shift
The AI boom created this problem. It has not solved it.
Discovery has moved. Buyers once searched and scrolled; now they ask, and an answer engine decides which handful of companies are worth naming. Most growing companies have no strategy for being found or cited there.
And the tools that exist stop at the score. A tracker tells you that you are invisible, then hands the work back to you. Most companies do nothing and lose ground to competitors already in the answers, or bolt together a dashboard, an SEO agency and a freelancer that never coordinate. The result is a number that never moves.
Do nothing
Visibility erodes to competitors already cited by AI.
Point solutions
Three vendors, three roadmaps, no shared accountability.
One tracker
A dashboard shows the score but leaves the work to you.
The old way
A tangle of vendors. No one accountable.
The old way
A tangle of vendors. No one accountable.
The Rothenhall way
One platform runs the whole loop.
The Rothenhall way
One platform runs the whole loop.
The model
One operator runs the whole visibility loop.
Not a dashboard that stops at the score. We measure, diagnose, fix and prove on our own platform, as one system, so the number actually moves.
Track
See exactly how ChatGPT, Perplexity, Gemini and Google AI Overviews describe and rank you, scored and tracked over time across the prompts your buyers actually ask.
Diagnose
Cailyx finds why you are missing: entity gaps, thin or unreadable content, and missing citations, then tells you what to fix first.
Fix
Agentic workflows build the entities, content and citations that move the score. Cailyx does the work, not just the report.
Prove
Every change ties back to citation share, pipeline and revenue, so you can see what visibility is actually worth.
How we work with you
Start with the evidence. Then choose how much we run.
Three ways in. Most companies take one, and add to it as the work proves itself.
See pricingKnow
Score and Diagnostic
Start with a free AI Visibility Score, or a paid Diagnostic that ends in a 90-day plan. Every change after it is measured against a real baseline.
Operate
A monthly operating tier
From measurement and tracked fixes to an embedded operator who owns the number. Fixed deliverables at each level.
Extend
Add-ons and projects
Add one module, such as social, a blog engine or motion video, or buy a single document at a fixed price, without moving up a tier.
By invitation · Private community
Join the Founders Circle.
A private founders network, with our growth engine behind you. Members span founders and operators across Europe, India, and the USA. Start with a free AI Visibility Score and see exactly where you stand in the answers.
The compounding advantage
“Every company we work with adds to a proprietary library: what AI sees, what we changed, and what moved. It is not patentable. It compounds like it is.”
Owning the whole loop is not just cleaner to buy. It compounds. What we learn making one company the answer makes the next one faster, and that library cannot be replicated by a dashboard or a blog post.
The platform
The platform behind the work.
Two products of our own. Cailyx measures how AI describes you and tracks every fix. Motion plans and runs your social posts. Our team runs Cailyx for you today, Motion follows, and client access to both comes later.
Cailyx
See how AI recommends your brand, then change it.
Our team runs it for every client. You see the results in your weekly report.
About Cailyx →
Motion
Plan, pre-flight and automate your social posts.
Not open to clients yet. The early access list is open.
Join the early access list →Also from Rothenhall · Free tools
Two things we built for founders. Use them free, no account.
What is Rothenhall?
Rothenhall is a fractional operating partner for AI-era growth. We make companies the ones AI assistants like ChatGPT, Perplexity and Google AI Overviews recommend, and run the go-to-market and revenue operations behind it. Our team works on Cailyx, our own AI-visibility platform, and client access to it will follow later.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the practice of getting a company named and cited in the answers generated by AI engines like ChatGPT, Perplexity, and Google AI Overviews, rather than only ranking in a list of search results.
How is AEO different from SEO?
SEO optimizes to rank in a list of links. AEO optimizes to be the source an AI answer names and cites. It focuses on entities, citations, and quotable, well-structured content that models pull into their responses.
What is Generative Engine Optimization (GEO)?
GEO is optimizing content and entities so generative AI models surface and cite your brand in their generated answers. Cailyx treats AEO and GEO as one AI-visibility discipline.
Who is Cailyx for?
Founders and teams who need to be found and recommended by AI assistants: startups, scale-ups, founder-led businesses and the agencies that serve them, in India, Europe and worldwide. Today our team runs Cailyx for you, and direct access to it follows later.
How do plans work?
Start with a free AI Visibility Score or a paid Diagnostic. Then choose a monthly operating tier (Foundation, Growth or Operating Partner), and add single modules or one-off projects where you need them. The pricing page lists exactly what each one includes.
How does Cailyx measure results?
By AI citation share across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode and Gemini, plus the pipeline and conversion that visibility drives.
Where do you work?
Rothenhall is based in Bengaluru, with an office in Edinburgh, and works with companies in India, Europe and the US. Our team runs our platform for every client, wherever they are.
Proof, not claims
Credibility here is earned in before-and-after, not bought in ads.
Founders trust demonstrated results. Our marketing is the work itself: documented before-and-after showing what changed in the answers, and what it was worth.