Case studies
Proof, not claims.
Credibility with funds and founders is earned through demonstrated results, not paid advertising, and not adjectives. Our marketing is the work itself: every engagement documented as a rigorous before-and-after.
The anatomy of a case study
What every documented engagement captures.
A case study is only proof if it can be checked. Ours follow the same structure every time, so the result speaks for itself.
Baseline
Where you start: AI citation share, pipeline, conversion, and the state of the RevOps data, captured before a single change is made.
Intervention
Exactly what we did, in what order, and why: the visibility work, the GTM shifts, the RevOps fixes, and the growth experiments that shipped.
Outcome
The after, measured against the baseline, not against a story. What moved, by how much, over what window.
Attribution
The line from work to revenue, including AI-driven discovery, traced through the CRM so the result is defensible to a founder or a fund.
What we move
The dimensions each engagement is built to change.
These are the measures we baseline on day one and report against throughout: the axes a Rothenhall case study is written along.
AI citation share
Presence across ChatGPT, Perplexity, and AI Overviews for the queries that matter.
Qualified pipeline
Sourced and influenced pipeline, attributable to the engine we build.
Conversion rate
Movement through a funnel that is finally measured end to end.
Reporting integrity
A single source of truth a fund can read and trust.
Founding engagements
The first case studies are being written now.
Rothenhall is taking on a small founding cohort of startups and portfolio companies. Early clients get a senior operator’s full attention, and become the documented proof this practice is built on. If you want to be first, the seat is worth taking.